Head of Growth at MERGE, Madrid

Iván SevillaRuano

Growth Engineering & AI OperationsCrypto & Fintech Scale

I build the acquisition, CRM and data systems that scale crypto and fintech companies, and I ship my own apps with AI.

, linkedin.com/in/ivansevillaruano, ivansevilla.es

Email me LinkedIn Download CV
Now
Head of Growth, MERGEInstitutional crypto & Web3 conferences
Building
Neto and four more appsLive on the App Store
Experience
8+ years in growth marketingFintech, crypto, banking, education
Education
Bachelor's in Marketing, UFVNow: executive program in DeFi
Track record
16,000+ Neto downloadsCriptan: $35M to $110M under management
Languages
Spanish, EnglishNative, professional (C1)
Based in
Madrid, SpainGreater Madrid area, hybrid

Career so far

MERGE Neto Criptan Orange Bank CSO Digital YouTube UFV Snap Cork

Experience

From print design in Ireland to leading growth for Europe and Latin America's institutional crypto conference.

Full profile on LinkedIn
  1. Jun 2026 – Present4 mos
    Current role

    MERGE

    Head of Growth

    MERGE Madrid & São Paulo. Full-time, Madrid (hybrid)

    Responsible for revenue growth, acquisition strategy and business expansion at the leading institutional crypto and Web3 event connecting Southern Europe and Latin America.

    mmerge.io
    • Drive growth across events, sponsorships and partnerships for the Madrid and LatAm editions.
    • Build CRM and automation systems and B2B funnels that turn attention into revenue.
    • Grow Web3 education products alongside the conferences.
    • Scale MERGE internationally and strengthen its positioning in the institutional crypto ecosystem.
    • Lead a team of 1–2 people and manage the media, paid media and influencer agencies, owning the full marketing budget.
    EventsSponsorshipsPartnershipsCRM & automationB2B funnelsWeb3 educationTeam & agency management
  2. Jan 2026 – Present9 mos
    Side business

    Neto App

    Founder

    Personal finance app

    A personal finance app that helps people stop feeling they spend too much and see exactly where their money goes, so they can act on it.

    16,000+downloads

    View on the App Store
    • Built and shipped a complete full-stack app with AI-assisted "vibe coding", without a traditional developer background.
    • Live on the App Store with visual expense analytics, account management and savings goals.
    • Grew past 16,000 downloads with 100% organic acquisition.
    • Proof that ideas no longer die for lack of technical skills: AI makes them possible.
    React NativeNode.jsPostgreSQLApp Store growthGoogle Analytics
  3. Feb 2024 – May 20262 yrs 4 mos

    Criptan

    Growth Marketing

    Full-time, Madrid (remote)

    Led and executed digital strategy for user acquisition, engagement and retention in the crypto ecosystem, bridging strategic planning with hands-on execution.

    $35M → $110Massets under management

    • Part of the growth team that scaled assets under management from $35M to $110M.
    • Designed and ran full-funnel campaigns across paid media, organic growth, influencer marketing, SEO and CRM.
    • Defined KPIs and reported on CPL, CAC, LTV, ROI and engagement to guide optimization.
    • Managed a team of 1–2 people and the media, paid media and influencer agencies, owning budget planning and media buying with a focus on ROI.
    • Built influencer partnerships to expand reach and brand trust.
    • Set up CRM automation workflows to improve user retention.
    • Created SEO-focused content (blogs, emails, videos) and optimized the website for UX and conversion.
    • Took part in high-level decisions on growth experimentation, positioning and tooling.
    Paid mediaSEOInfluencer marketingCRM automationCAC / LTV / ROISocial & communityTeam & agency management
  4. May 2023 – May 20241 yr 1 mo

    Orange Bank

    Growth Manager

    Full-time, Pozuelo de Alarcón, Madrid (hybrid)

    Drove the strategy, growth and cross-functional delivery of the digital bank's online presence, from website management to content and market intelligence.

    • Defined social media strategy and ran multi-channel campaigns to increase brand visibility.
    • Webmastered the corporate website end to end through the CMS, tracking performance and publishing optimized content.
    • Ran competitor analysis, audience research and market benchmarking to find growth opportunities.
    • Analyzed digital performance metrics continuously to guide optimization.
    Social strategyWebmastering & CMSMarket researchSprinklrData analysis
  5. Nov 2022 – May 20237 mos

    CSO Digital

    Marketing Manager

    Part-time, Las Rozas de Madrid

    Aligned digital growth with business goals, designed acquisition strategy and led the company's in-house Web3 initiatives.

    • Developed and implemented the blockchain strategy for a high-priority in-house project.
    • Built corporate training to drive internal Web3 adoption.
    • Planned and executed SEO architecture with modern web tooling.
    • Structured and optimized multi-channel paid media, with data-driven targeting and budget allocation.
    Blockchain strategyWeb3 trainingSEO architecturePaid media
  6. Sep 2021 – Jan 20231 yr 5 mos

    YouTube

    Content Creator

    IvanGrisa channel, Madrid

    Informative and educational videos on blockchain, NFTs, crypto and investing.

    6,000subscribers

    • Created informative and educational content on blockchain, NFTs, cryptocurrencies and investing.
    • Grew the channel to 6,000 subscribers, one of the reference Spanish-language crypto and NFT channels in 2021.
    • Taught what I was learning and shared my own experience in the space.
    Video contentCrypto educationInvesting
    youtube.com/c/IvanGrisa
  7. Sep 2020 – Jun 202110 mos

    UFV

    Marketing Operations & CRM Coordinator

    Universidad Francisco de Vitoria. Part-time, Madrid (on-site)

    Managed the marketing operations and CRM infrastructure behind the student acquisition funnel.

    • Managed the acquisition funnel end to end, from first digital inquiry to final conversion.
    • Ran high-volume CRM administration, keeping the database clean and segmented for targeted campaigns.
    • Qualified inbound and outbound leads so high-potential profiles moved through the funnel efficiently.
    • Monitored the pipeline to find bottlenecks and lift conversion rates.
    CRM administrationLead qualificationFunnel optimizationSegmentation
  8. Apr 2018 – Jun 20183 mos

    Snap Cork

    Graphic Design & Print Production

    Snap Ireland. Work placement, Cork, Ireland (on-site)

    Design and print production for local businesses at a print, design and web studio.

    • Laid out print pieces in InDesign and created visual design for local businesses.
    • Handled prepress and postpress end to end with Photoshop and Illustrator.
    • Ran client meetings and briefings through to final design delivery.
    • Operated print finishing equipment (laminating, binding and drilling) to a high standard of quality and accuracy.
    InDesignPhotoshopIllustratorPrepressPrint finishingClient briefings

Education

A marketing degree built on a design and advertising foundation, now extended into digital assets and DeFi.

  1. Jul 2026 – Present3 mos
    In progress

    MERGE Institute × Tritemius

    Executive Program in Blockchain, Crypto, Digital Assets and DeFi

    9 modules, 50+ hours, official MERGE Institute × Tritemius certification

    Taught by active practitioners from Banco Santander, Polygon Labs, Kaleido, Securitize, Sybol, UCM and Tritemius, with masterclasses from VISA, Binance, Kraken, Ripple, Securitize and Solana Foundation.

    • Tokenization and stablecoins.
    • Integrating digital assets into banking and capital markets.
    • Decentralized finance (DeFi) and Web3 business models.
    • Enterprise blockchain, infrastructure and technology.
    • European regulation (MiCA) and the future of the financial system.
    CryptoBlockchainTokenizationStablecoinsDeFiMiCA
  2. 2020 – 20244 yrs

    Universidad Francisco de Vitoria

    Bachelor's Degree in Marketing

    Grado en Marketing, Madrid

    Collaborative leadership in digital marketingNielsen data
  3. 2018 – 20202 yrs

    Universidad Francisco de Vitoria

    Higher Vocational Diploma in Marketing and Advertising

    Técnico Superior en Marketing y Publicidad, Madrid

    Google Analytics
  4. Sep 2016 – Jun 20182 yrs

    IES Ponce de León

    Intermediate Vocational Diploma in Prepress, Desktop Publishing and Digital Imaging

    Ciclo Formativo de Grado Medio en Preimpresión Digital

    PrepressDesktop publishingDigital imaging

Products I've built

Five iOS apps I designed, built and grew end to end with AI-assisted engineering. Select one to preview it.

All apps on the App Store

PreviewNeto

9:41
neto.
Patrimonio neto
71.911,38 €
+3,60% este mes
Evolución1M1A
Ingresos
45,2K €
Gastos
18,7K €
€Cuentas28.430,00 €
%Inversiones31.200,00 €
₿Cripto16.480,00 €
−Deudas−4.198,62 €
+ Añadir movimiento
9:41
Zeroh
Sin fumar
13
días limpios
07:34:55
Ahorrado
74,62 €
Días limpios
96%
Próximo hito14 días
Una recaída es un dato, no un fracaso.
Modo antojo
9:41
Estrategia básica 6 barajas, S17
Crupier
7♥
Tu mano: 17 blando
A♠
6♦
Pedir
Plantarse
Doblar
Correcto. A-6 contra un 7 se pide. Doblar solo compensa contra 3–6.
92%
precisión
14
racha
6/14
días de ruta
9:41
Resultado
Simulacro completo, 25 preguntas
APTO
21 de 25 aciertos
Se aprueba con 15. Tiempo: 31:48 de 45:00
Gobierno y legislación8/10
Derechos y deberes3/3
Territorio y geografía2/2
Cultura e historia3/3
Sociedad y trámites5/7
Repasar 4 fallos
9:41
PALABRAS ENCADENADAS♥♥♥
Reto diario
Fase 4 de 5, mismas palabras para todos
SOL
PLAYA
ARENA
RELOJ
T
T
Pista: solo la inicialRacha: 12 días

  1. Neto: Finanzas y Patrimonio

    Finance

    Net worth without linking a bank. Accounts, investments, crypto and debt roll into one real number, with two-tap expense logging in 24 currencies.

    16,000+downloads, 100% organic

    v2.4.17App Store

  2. Zeroh: dejar de fumar y beber

    Health & Fitness

    Clean-time tracking for smoking, vaping and drinking that logs a relapse as data instead of resetting you to zero. Nothing leaves the phone.

    v1.2App Store

  3. Veintiuno: Clases de BlackJack

    Education

    A strategy trainer, not a casino. Real hands with instant correction against the optimal play for your table's rules, in nine languages.

    v1.0App Store

  4. Examen de Nacionalidad: CCSE

    Education

    Prep for the Instituto Cervantes citizenship test: all 300 questions of the 2026 manual, explained, plus timed mock exams that mirror the real one.

    v1.0.1App Store

  5. Palabras Encadenadas App

    Games

    A daily word-association chain with the same words for everyone: five stages, limited lives and a streak to protect, plus pass-and-play multiplayer.

    v1.2App Store

Skills & certifications

Wide across the growth stack, deep where CRM, data and AI make the work compound.

Growth

What I own day to day

  • Acquisition strategy
  • Full-funnel campaigns
  • CRM & lifecycle automation
  • B2B funnels
  • Sponsorships & partnerships
  • Paid media & budgets
  • SEO & content
  • Influencer marketing
  • Analytics & attribution
  • App Store growth
  • Web3 & DeFi

Tools

The stack I build with

  • Zoho CRM
  • GoHighLevel
  • Make.com
  • Google Analytics 4
  • UTM tracking
  • Apple Ads
  • Sprinklr
  • Claude Code
  • React Native
  • Node.js
  • PostgreSQL
  • Adobe InDesign, Photoshop, Illustrator

Languages

  • SpanishNative
  • EnglishProfessional (C1)

Licenses & certifications

With public verification links where the issuer provides one

References

What former managers wrote about working with me. Full letters available below.

Su disponibilidad y proactividad ante "esfuerzos extra" ha sido siempre del 100%. […] Una persona íntegra, honesta, […] alguien en quien confiar.

"His availability and proactivity for extra effort was always 100%. A person of integrity and honesty, someone you can trust."

Lucía López CalvoDirector of Development, Universidad Francisco de Vitoria
He applied himself very well to all tasks […] The quality and accuracy of his work was to a high standard.

Recommended "as a loyal and dedicated person for any position suited to his skills."

Mick FitzgibbonManaging Director, Snap Cork and Little Island

Let's build something that compounds.

Open to conversations about growth, partnerships and Web3. The fastest way to reach me is email or LinkedIn.

Email me LinkedIn @Ivangrisa

Where to meet me

Upcoming events and trips

  1. 27–29 Oct 2026MERGE MadridBolsa de Madrid and Palacio de CibelesConfirmed
  2. Dec 2026Tech summitsMexico CityPlanned
  3. Jan 2027Investor meetingsSan DiegoPlanned
  4. Mar 2027MERGE LatAmLatin America editionPlanned

Reference letter, Universidad Francisco de Vitoria

Lucía López Calvo, Director of Development. In Spanish.

Reference letter from Lucía López Calvo, Universidad Francisco de Vitoria, about Iván Sevilla Ruano's work from September 2020 to May 2021.

Letter of reference, Snap Cork

Mick Fitzgibbon, Managing Director.

Letter of reference from Mick Fitzgibbon, Managing Director of Snap Cork, about Iván Sevilla Ruano's work in 2018.