Data-driven Growth Manager specializing in Fintech & Web3. Bridging the gap between Product, Marketing, and Compliance to scale crypto platforms like Criptan.
I'm a Growth Manager with over 8 years of experience in digital marketing, specializing in the Fintech and Blockchain sector. My approach combines creative strategy with technical skills to drive user adoption and scale digital products.
Currently leading growth at Criptan, one of Spain's most important crypto platforms, where I manage acquisition and retention strategies using Big Data and on-chain analytics to optimize results in real-time.
I also lead the adaptation of communication and acquisition strategies to the new MiCA/CNMV regulatory framework, and integrate generative AI tools into marketing workflows to optimize content production and data analysis.
My passion for blockchain technology and the Web3 ecosystem drives me to always stay at the forefront of digital innovation.
Working deeply with Product teams to optimize user acquisition funnels, increase LTV, and reduce CAC in highly competitive crypto markets. Data-driven experimentation is at the core of my strategy.
Navigating complex regulatory landscapes. Ensuring marketing and acquisition strategies remain compliant without sacrificing growth momentum.
Leveraging Big Data and on-chain metrics (Dune Analytics, Solana ecosystem tracking) to find growth opportunities and understand protocol health.
Building internal workflows using Claude AI, Make (Integromat), and LLMs to automate content generation, CRM flows, and campaign analysis.
I lead and execute digital strategies focused on user acquisition, engagement, and retention in the evolving crypto ecosystem. I design and implement full-funnel marketing campaigns, define KPIs, and analyze performance metrics (CPL, CAC, LTV, ROI) to guide optimizations.
Supported the OB Digital Marketing team in the definition and implementation of Social Media strategy. Acted as Webmaster of orangebank.es, monitoring the site and managing content through the CMS. Constant data analysis and collaboration with all teams.
Hands-on learning with web development tools, SEO strategy, and planning and optimization of Paid Media campaigns. Collaborated in the development of an in-house Blockchain training project.
Commercial support, participating in the student recruitment process, from initial contact to seat reservation management and telephone assistance.
Layout design using InDesign, visual design for local businesses, and complete prepress and postpress processes using Photoshop and Illustrator. Client meetings, briefings, and final design delivery.
+ Certificate in Collaborative Leadership in Digital Marketing
Personal finance app designed to help users track expenses, manage budgets, and take control of their financial health. Built and launched from scratch.
Fully functional e-commerce website built from scratch for an online florist delivering across the Community of Madrid. End-to-end development, design, and deployment.
Automated content creation service for businesses and YouTubers. AI-powered Short generation and multi-platform distribution — so creators can focus on what matters while their content scales effortlessly.
Led the full acquisition and retention strategy for Spain's leading crypto platform. CAC optimization through Big Data and real-time on-chain analytics.
Full management of orangebank.es. Advanced tracking implementation, customer journey optimization, and conversion funnel improvements under banking compliance.
Digital marketing agency specializing in performance campaigns, SEO strategy, and growth consulting for startups and SMBs looking to scale their online presence.
Led the marketing and communication adaptation to the MiCA regulatory framework at Criptan. Redesigned onboarding flows, advertising claims, and investor communication to meet CNMV standards ahead of the July 2026 deadline.
Website development and SEO optimization for a local badminton club, boosting organic visibility.
Corporate website design and development for a business consulting firm, with advanced CMS integration.
I'm always open to new opportunities, collaborations, and interesting conversations about marketing, blockchain, and digital growth.
Send me a message